Blog | Katarzyna Dorocińska

Katarzyna Dorocińska Head of Marketing & Communication | Sustainability Lead Kasia Dorocińska is an expert with many years of experience in brand strategy, communication, and image building. She began her career in international creative agencies, including Young & Rubicam and Ogilvy. She then moved into the commercial real estate sector, joining the marketing and communications department at the real estate advisory firm Colliers, working in London, then Moscow, and later Warsaw. At Colliers Poland, she was responsible for implementing marketing and communication strategies, as well as for developing the company's real estate marketing services. After several years in real estate advisory, Kasia joined one of the largest logistics and warehouse developers in Poland – 7R – as Head of Marketing & Communication. She led the company’s rebranding and oversaw the creation and implementation of its marketing and communication strategy. During this time, she gained extensive experience in the development of logistics and industrial properties. At LemonTree, Kasia holds the position of Head of Marketing & Communication, where she co-develops the brand strategy, implements a sustainable marketing and communication strategy, and shapes the identity of individual mixed-use warehouse and service complexes. She also serves in a dual role as Sustainability Lead, heading the FutureMinds team, which is responsible for executing the company’s sustainability strategy and preparing non-financial reporting.