- ESSENCE
Katarzyna Dorocińska
Head of Marketing & Communication | Sustainability Lead
Kasia Dorocińska is an expert with many years of experience in brand strategy, communication, and image building. She gained her expertise at international creative agencies such as Young & Rubicam and Ogilvy, and later in the commercial real estate sector, working in the marketing and communications departments of the advisory firm Colliers—first in London, then Moscow, and later Warsaw. At Colliers Poland, she was responsible for implementing the company’s marketing and communication strategy while leading a large team. She was also in charge of developing property marketing services. After years in consultancy, Kasia joined one of the largest logistics and warehouse developers in Poland—7R—as Head of Marketing & Communication. There, she led a rebranding initiative and developed and implemented the company’s marketing and communications strategy, gaining deep experience in the logistics and industrial real estate development sector. At LemonTree, Kasia serves as Head of Marketing & Communication, responsible for co-creating the brand strategy, delivering a sustainable marketing and communications strategy for the company, and shaping the identity of individual warehouse and service complexes. She also holds a second role as Sustainability Lead, heading the FutureMinds team, which is tasked with implementing the company’s sustainability strategy and preparing non-financial reporting.
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