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Katarzyna Dorocińska
Head of Marketing & Communication | Sustainability Lead
Kasia Dorocińska, an expert with over twenty years of experience in the area of brand creation, strategy and communication, building its image and a strong creative approach to design work. During her many years of work, she gained experience in international creative agencies, including: at Young & Rubicam or Ogilvy.
Then she continued her path on the business side, joining the marketing and communications department of the commercial real estate agency Colliers - in London, then Moscow and Warsaw. While working at Colliers Poland, Kasia was responsible for co-creating and implementing marketing and communication strategies, leading a large team. At the same time, she was responsible for developing the property marketing service for developers of office buildings in Poland, which resulted in many interesting projects that supported the commercialization processes of these facilities and their communication. After many years of working in a consulting agency with a broad view of all areas of commercial real estate, Kasia joined one of the largest logistics and warehouse developers in Poland - 7R, where she served as Head of Marketing & Communication. There, she was responsible for re-branding, strengthening the brand, as well as preparing and implementing a marketing and communication strategy. There she also began to gain knowledge and experience in the field of logistics and industrial real estate development.
At LemonTree, Kasia holds the position of Head of Marketing & Communication, where she is responsible for co-creating the brand, creating a sustainable marketing and communication strategy for LemonTree, its execution and for creating the identity of individual warehouse and service complexes. Kasia also plays a second role at LemonTree - Sustainability Lead, heading the FutureMinds team whose task is to implement and implement the sustainable development strategy. For this new role, Kasia deepened her knowledge in the field of Sustainability Business Management at Cambridge University. Kasia is constantly developing her knowledge in the field of sustainable development, she is also passionate about art, especially photography - this interest resulted in the defense of her doctorate at the Academy of Fine Arts in Warsaw. Kasia loves dogs, philosophy and music, especially classical music.
Then she continued her path on the business side, joining the marketing and communications department of the commercial real estate agency Colliers - in London, then Moscow and Warsaw. While working at Colliers Poland, Kasia was responsible for co-creating and implementing marketing and communication strategies, leading a large team. At the same time, she was responsible for developing the property marketing service for developers of office buildings in Poland, which resulted in many interesting projects that supported the commercialization processes of these facilities and their communication. After many years of working in a consulting agency with a broad view of all areas of commercial real estate, Kasia joined one of the largest logistics and warehouse developers in Poland - 7R, where she served as Head of Marketing & Communication. There, she was responsible for re-branding, strengthening the brand, as well as preparing and implementing a marketing and communication strategy. There she also began to gain knowledge and experience in the field of logistics and industrial real estate development.
At LemonTree, Kasia holds the position of Head of Marketing & Communication, where she is responsible for co-creating the brand, creating a sustainable marketing and communication strategy for LemonTree, its execution and for creating the identity of individual warehouse and service complexes. Kasia also plays a second role at LemonTree - Sustainability Lead, heading the FutureMinds team whose task is to implement and implement the sustainable development strategy. For this new role, Kasia deepened her knowledge in the field of Sustainability Business Management at Cambridge University. Kasia is constantly developing her knowledge in the field of sustainable development, she is also passionate about art, especially photography - this interest resulted in the defense of her doctorate at the Academy of Fine Arts in Warsaw. Kasia loves dogs, philosophy and music, especially classical music.
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